iOS Mobile Apps
From strategy and implementation to promotion and scaling
AppinaCraft helps you to launch Mobile Products for the Apple ecosystem. We believe that the right strategy, timely validation, excellent execution, and effective marketing lead your idea to success

OUR SERVICES

Full cycle of launching iOS apps

Business Analysis

We will help you with validating your idea: from competitors analysis and go to market strategy to user interviewing and perfecting the business model. Our business analyst will be covering all business-related questions through the whole project life cycle.

UI/UX

Our experienced designers assist you with identifying personas, and will create wireframes to elaborate the design and to build a clickable prototype to test it with your future audience. On this stage, we finalize an initial product roadmap and create a backlog with a list of decomposed features.

App Development

The team of talented engineers will provide you with the full cycle of app development services: from POC to MVP (to test your app on the real users) to publishing a final release of your app with subsequent support of it. All development stages will be covered by our QA specialists.

Analytics

Working with analytics is a vital part of digital product development. AppinaCraft will ensure gathering and presenting in-app analytics as well as data about rivals, your web page visitors, social media posts views, customers’ feedback and your brand mentions on the Internet. Our analyst will specify and calculate the most important metrics, build dashboards, tune real-time alerts and will help to interpret data and convert it into action items.

Marketing

Preparation for an app launch starts far before publishing it on the App store. At first, our team will help you to create simple webpages to gather future customers’ emails, validate your idea and increase awareness about your product. Then, we will help to identify and questionnaire the target audience. Before launch, we email your subscribers about the future release. After publishing your app, we can track your SMM posts performance, help to optimize it and retarget your customers, collect and analyze thoughts about your product on the Internet. All insights will be accessible for you on near real-time reports.

Support

Support is an important post-launch activity. Our experts will help to resolve users’ issues, adjust the app for new Apple devices and adapt it to new OS updates. And our support does not just end there. We still can track your brand mentions, conduct sentiment analysis of these mentions, provide you with data about characteristics of your users and sharings of your posts, send reports about preferences of your social networks auditory, collect users’ feedback and many more.

App launching life cycle

To ensure the success of your app, we provide a full-service workflow tailored to your needs. You can choose any options you feel you need or we can provide a complex solution

  • Validate your hypothesis

    • Market research (define customers and competitors, set goals and a business model, clarify go-to-market strategy)

    • Conduct surveys and user interviews (automated and personal 1-on-1s)

    • Check your idea by creating a simple landing page and test demand by pre-registrations. Conduct A/B tests to understand people perception

    • Lead design thinking meetings, create wireframes and test your hypothesis on the future audience

  • Build a concept

    • Identify User Personas

    • Construct User Journey and User Story Map

    • Create Information Architecture, wireframes and clickable prototype of your App

    • Finalize a product roadmap

    • Create a features backlog and write technical specification

  • Turn your idea into reality

    • Kick-off the project, create a development plan and start first sprints

    • Create MVP to present it to the potential users

    • Iterate on the product as many times as needed

    • QA testing

    • Build the final version and publish it

    • Add analytics for tracking in-app events and product performance metrics

  • Use full marketing analytics toolset

    • Create websites with promotion materials to gather client’s emails and increase brand awareness

    • Gather your competitors’ productivity statistics to know the market

    • Promote your App with Ads and SMM posts

    • Schedule and email regular marketing campaigns and show real-time results

    • Track success of your email sending campaigns

    • Retarget customers not caught in emails

    • Collect and represent almost any marketing data into nicely looking reports:

    • Gather your web page visitors statistics, track devices, create heat maps and conduct A/B tests

    • Track your web page sharings statistics even from “dark social”

    • Set retargeting links with tracking pixels and collect conversion metrics, conduct A/B testing of shared content

    • Display your and competitors social media activity metrics on one dashboard

    • Monitor your reputation by collecting your and competitors brand mentions and conduct sentiment analysis

    • Set alerts on particular events

  • Don’t forget about your users

    • Consult with our experienced Product Manager

    • Resolve users’ issues

    • Adjust your app for new Apple devices and OS updates

    • Collect users’ feedback and NPS

    • Pool regularly your target audience to know market trends

    • Set up a bot to answer users’ questions and gather contact data

    • Organize feature requests into one holistic structure

  • Ensure
    your success
    today!

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